Miscellaneous Advertising -
Giveaways: Bookmarks; Calendar Cards; Diaries; etc
A circular dated October 8th 1964 informed branches that Bookmarks are available as a publicity medium, and refers to their use at
a prior date.
An example (damaged) of this Bookmark is reproduced below. It appears that the top section of the Bookmark
is designed to enable it to be clipped to an individual page of a book.
(Bookmark preserved by Roger Parker)
This example of a BMB Bookmark (above - front and back) advertised the Bank's house purchase facility, and was probably issued in
the late 1930s.
The bookmark declares that the Bank makes 'Liberal Advances' but the BMB was always very cautious regarding the
amount it would advance as a proportion of purchase price or valuation of individual properties.
A small (100x 65 mm) Diary of 28 pages (right) included:
- the names of the Bank's Committee
of Management;
-
the names of the Bank's Principal Officers;
- the Bank's Objects
("To provide facilities for the safe custody
of
deposits, and to pay interest thereon. To
advance money for the purchase of
freehold and leasehold houses within the
City");
- a list of branch offices;
- hours of business;
- facts relating to the City of Birmingham;
- postal
information
as well as two pages for each month of the year.
A
1943 Calendar Card (left) included a wartime savings slogan
Examples of Calendar Cards distributed as an advertising medium, in other years:
1926 - illustrating the new Head Office
1971 - the year the UK's
currency went Decimal
1977 - the Bank is now a
Trustee Savings Bank
The reverse of the majority of Calendar Cards featured just a simple calendar - early versions (eg, 1925 - left) incorporated slogans
etc
The example of a BMB Bookmark reproduced above (size 155 x 50mm) appears to have been issued in 1927. The reverse advertised
the City's Libraries.