Advertising: Newspapers & Magazines
Examples of Bank advertising in Newspapers, Magazines, etc
Two advertisements promoting Wartime saving:
During 1921, the Bank advertised in the Saturday editions of the Birmingham Mail, in a series headed Key Notes. Three examples are
shown here, together with some of the other aphorisms that were used in the series.
- Provide for the Future by SAVING NOW.
- Save regularly, no matter how small the amount.
- The Saver learns what the Spender never knows.
small depositor is always welcome.
- A growing balance in your Bank Book promotes a feeling of security.
- Save on small expenses: It counts.
your City by using its Bank for your Savings.
- Commence the new Bank year by starting your balance on the upward path.
- Every mickle makes
- The SAFETY of your savings should be your FIRST consideration.
- High Rates of Interest or SAFETY: WHICH?
- A Bank for YOUR Savings.
Man is RICH when he commences to SAVE!
- SAVE-Because-With the present cost of living, Saving is the best habit you can form.
- Save, Because-Saving
on the SMALL expenses aids the fight for lower prices.
- SAVE a littel TO-DAY: To-morrow advertisy may be knocking at your door.
Because:- There is a happy medium in all things.
- SAVE your money and you save all - except your friends.
- SAVE because - The saver has
a feeling of security the spender never knows.
- SAVE, because - It is better to be captain of your own soul than the slave of the public
- SAVE, because - A healthy bank-book is a good friend.
- SAVE, because - Saving becomes a habit, and good habits mould character.
because - The art is not in making money but in keeping it.
Two other 1921 advertisements:
(left) Boy Scouts' Magazine; (right) Birmingham YMCA Programme
- two surprising choices for promoting
Further newspaper advertising re Mortgages emphasised low rates of interest; no commission; interest charge on monthly balances; and
the availability of advances for improvements, etc
Newspaper advertising re Mortgages: March 1935 (left); May 1935 (right) - these notices appeared shortly after the Bank reduced its
Interest Rate from 5%. The Bank's claim to make 'Liberal Advances' is disputed by a correspondent to the Birmingham Evening Despatch who
states that 'possibly .... valuations .... are too conservative'. The writer states (correctly) that the number of advances made by
the Bank have decreased from 990 in 1930, to 537 in 1934. The next three years saw advances numbering 713; 1,284; 1,673.
Shortly after the end of the War, the extended facilities in the Safe Deposit are advertised at rentals of 7/6d to 30/- per annum:
A general advertisement from 1938: